Conditions That Outdoor Advertising Must Meet

Metro station advertising is known to be one of the most popular forms of outdoor advertising. However, for outdoor media advertising there are certain conditions that you need to meet. Here we are going to discuss about the Conditions That Outdoor Advertising Must Meet and this goes for all the Hoarding advertising agencies. In no case should these conditions be ignored or overlooked.

Cleanliness

Any outdoor advertising that you need to undertake must fulfil the conditions of cleanliness as well as tidiness. All the outdoor advertisements must not only be responsible for keeping the area clean but at the same time also consider being tidy.

Safety and No obstruction

These must be so placed that these pose no threat to the passer-by’s. It is important that these advertisements meet the conditions of safety. It is very important that the advertisement you place in no case hampers, obscures or hinders the interpretation especially of the official road, the rail, the waterway or the aircraft signs. In addition to this, the advertisement must not endanger the usage of any of these modes of transportation.

Seek permission for placement and removal

If you are planning to undertake an outdoor adverting then it is important that you seek permission for placing that ad and the permission for using the site. It is important that you seek the permission from the owner of the site where you intend to place the advertisement. Last thing that needs to be kept in mind is regarding removing the ad. It is important you need to be very careful while removing the ad and remove it the way local planning authority requires you to.

All in all, these are the Conditions That Outdoor Advertising Must Meet that you need to be aware about.

Source: https://advertisinginrapidmetro.wordpress.com/2019/06/27/conditions-that-outdoor-advertising-must-meet/

Must Know Outdoor Advertising Rules

Hoarding advertising agencies in Delhi need to satisfy all the rules and regulations that are set by the public authority of the place where they intend to indulge in outdoor adverts. Basically for out of home advertising government has assigned certain criteria that ought to be met. Sumit Gupta an expert of outdoor advertising has a lot to discuss on this matter. Here we are going to discuss about the Must Know Outdoor Advertising Rules. Basically there are three special rules for outdoor advertising that are ideally operated by the Local planning authorities to regulate the ad and the placement of the ad.

Area of Special Control

This one is the most important thing that you need to know. The Area of Special Control of Advertisements are basically the areas that are defined by the scenic beauty or say the historical, cultural as well as architectural features that these might exhibit. These are the areas that are completely able to justify the stricter control on advertising with an intention to conserve the “visual amenity” of that area.

Removal of Deemed consent

In case the special circumstances apply, the deemed consent that is earlier present can possibly be removed by the given local authority. Two reasons for which this action can be taken are that the ad is either spoiling the view of the area or the advertisement is posing a safety hazard in that area.

Discontinuing of ad or ad site

At ties there is discontinuance of either the particular advertisement or of the use of the particular site of ad. A “discontinuance notice” is basically approved by the Secretary of State. You have an authority to appeal against the same. All in all, these are the must know outdoor advertising rules that you ought to keep in mind.

Source: https://advertisinginrapidmetro.home.blog/2019/06/26/must-know-outdoor-advertising-rules/

Seek permission for outdoor advertising

Ooh advertising is not a cup of tea. There are a plenty of formalities that you need to complete.  Be it hoardings or Gurgaon rapid metro advertising you require fulfilling these formalities. Any Outdoor advertising company in Delhi requires to seek permission in order to indulge in outdoor advertising. Here we are going to discuss how to seek permission for outdoor advertising.

Permissions and approval required

Prior to beginning advertising outdoors it is important to seek the permission of the owner of the site of ad. In addition to this, it is import mat to seek the approval of the local planning authority also that is responsible for this area where you intent to undertake the outdoor advertising. For certain ads there is no need to take permission of the local authorities. For these the rule of ‘deemed consent’ applies. These advertisements include fascia signs that are there on the shop fronts, “to let” signs and the public notices to name a few. The ads that are not covered under the deemed consent criteria require an application to be submitted to request “express consent” in order to display the ad.

Paper or online forms

There are two ways in which you can make an effort to seek the approval of the authorities. You can make an application to display the advertisements with the help of the paper forms that are available from the local authority. Another option to do so is through the online planning portal. Depending on your ease and which method suits you the best you can opt for any of the two methods.

All in all, you need to seek permission for outdoor advertising prior to indulging in any such activity. So if you are planning to go in for outdoor advertising then be prepared for the same.

Source: https://advertisinginrapidmetro.myfreesites.net/blog/seek-permission-for-outdoor-advertising